Fashion Law and Business: Brands and Retailers
Author: Lois F. Herzeca and Howard S. Hogan
To the general public, the fashion industry is most closely identified with celebrated fashion houses mounting elaborate and highly publicized runway shows in the major fashion capitals of the world. In reality, the fashion industry is much more diverse, complex, and global. FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers.
The considerations involved in starting a company in the fashion industry, including developing a
        business plan, determining the form and structure of the legal entity, and obtaining financing.
How patent, trademark, and copyright law have been applied to the fashion industry and their
        impact in such areas as gray market goods and counterfeiting.
The contractual relationships and regulatory issues applicable to the design and production of
        fashion products.
The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and
        mobile commerce.
The legal issues involved in leasing and licensing brick-and-mortar retail stores, with a focus on the
        significant contractual terms that should be considered in connection with such real estate
How to deal with labor and employment issues that relate to the fashion industry, including working
        conditions, wages and hours, child labor, use of independent contractors such as sales
        representatives, and developments in collective bargaining in the fashion industry.
Written by two of Americas leading fashion and retail law authorities, FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.